In today’s show, we chat with Wendy Coombes from The Inbound Marketing Coach. Wendy steps us through some great basic tips to get started on with your online marketing and simple ways small businesses can begin this process without all the tech knowledge we think we might need.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time  Topic

1.45  Setting goals for online business marketing

4.20  Website visitors, how many visiting, and conversion rates for goals

5.17   Using your ideal client profile to tune into

7.00  Primary ideal clients depending on the business

8.05  What is a lead magnet and how it’s used

9.27  Example of an ideal client and lead magnet use

10.37  Ticking the boxes and reverse tick box

11.45  Put yourself in your client’s shoes

12.22  Language around the lead magnet

12.45  Using a free offering for gaining lead details

15.00  When to convert the lead

16.25  Demonstrating your expertise, trust-building

17.15  Email marketing is very alive, building the asset

18.25  When to reach out to the audience, when and how frequently

19.55  Where do we get started

21.50  Free tools and no tech skills required

23.00  Free course – “List Building Made Easy”

24.50  Show recap/overview

26.00  COVID-19 takeaways – Yay moments from Corona

From today’s episode, you can find Wendy:

Facebook: https://www.facebook.com/theinboundmarketingcoach

Instagram: @theinboundmarketingcoach

For access to Wendy’s free course – List Building Made Easy: https://hubs.ly/H0rgR4q0

How can you find us:

BizNation  https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions  https://zincbusinesssolutions.com.au/

Adriana @ The Property Society Australia http://www.thepropertysociety.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.