In today’s show, we have Adriana explain the strategy behind gaining emails of leads and offering a freebie as a lead magnet for your business. Building your assets in your business and the benefits this can give as well as the “hunting” and “farming” explanation for this marketing strategy.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time  Topic

2.26  Why do we capture email addresses for our business

4.24  Hunting vs Farming

6.50  How do we get started with a freebie

9.10  Adriana’s examples of free content

10.21  Not giving too much, or should we

12.07  What value this brings

13.50  Discovery calls

15.08  Where to place your freebie

16.21  How much should we reach out

17.22  Email overwhelm, watch your stats

18.30  Leading them to your paid content, courting

20.10  Using the headlines well

20.38  Summary of this topic, key takeaway

21.27  Kerry has the lightbulb moment

22.39  The sales pitch is sometimes too much

23.22  Personal free offer instead

25.23  Make it your own to suit your business

From today’s episode:

You can find Adriana’s Free Resources:

Buyers Checklist: http://thepropertysociety.com.au/buyers-checklist

Investors Worksheet: http://thepropertysociety.com.au/worksheet

You can find many free offerings on the new BizNation platform:

Free BizBlog: https://biznation.com.au/business-tips/

Free Directory Listing: https://biznation.com.au/business-directory/submit/

How can you find us:

BizNation  https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions  https://zincbusinesssolutions.com.au/

Adriana @ The Property Society Australia http://www.thepropertysociety.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.